Das Keyboard has just launched a crowd-funding campaign for their new Das Keyboard 5Q. The company is known to make high-end keyboards with a focus on productivity, even to the point of marketing some models with blank keycaps to force users to learn QWERTY. This model is an “extra bright” RGB LED keyboard that uses these lights to deliver data to the user's peripheral vision (because you're not looking at your keyboard while you type, right?)
Over the last year or so, RGB LED peripherals have become more commonplace. A new RGB LED keyboard from a gaming company will come in at around the $120 – $170 USD price range. Das is known to be on the higher end of the pricing curve, though. The Das Keyboard 5Q is expected to retail for $229 (although backers perks starting at $109 contain the keyboard — and Das Keyboard is an established company, so it seems likely that these rewards will be fulfilled).
What you're getting for this cost is a high-quality, mechanical keyboard (with Omron switches) that has an open API. Their examples range from slowly alerting you of notifications, which can be expanded with a press of the volume button, to displaying your CPU load. Their pitch is that you cannot dismiss your keyboard and it's always on your desk, so, using color, it can continually notify you how much free time you have until something needs your attention. You'll need to decide for yourself if that seems reasonable and will help you be productive, or if it will just add to your anxiety, preventing you from zoning out into a good chunk of work.
As always, Kickstarters are backing products, not purchasing them, but Das Keyboard expects backers to receive their keyboards by January 2017.
Why does Das Keyboard need
Why does Das Keyboard need crowd funding?
No idea. If I had to guess,
No idea. If I had to guess, I'm expecting they wanted to bring this out of skunkworks, but couldn't gauge how many they should make.
Why the fuck does Das need to
Why the fuck does Das need to kickstart fucking anything?
They aren’t a start up, they’re just wanting to foot the god damn bill to dumbfuck consumers willing to pay for this shit.
I will never buy a Das product simply because of this, what a shitty company.
To be fair, you can possibly
To be fair, you can possibly think of this as a discounted DAS keyboard. Not sure how frequently they go on sale.
I don’t really see a problem
I don't really see a problem with established companies setting up a Kickstarter to crowd-fund otherwise risky ventures.
part of business is taking
part of business is taking risk…. if your risk meter says “no go” then don’t do it.
All they are doing is taking peoples money for a product that might fail… so its the people taking the risk now, not the company.
If you aren’t smart enough to gauge demand and plan future product launches.. just stop.
Other companies do it every single cycle, without a kickstarter
Yes, part of doing business
Yes, part of doing business is taking risk. A kickstarter campaign is definitely one way of managing risk for a new concept product. As others have posted, there’s no reason why an established company can’t have a Kickstarter campaign: It’s just another arrow in their marketing quiver.
I really doubt that a DasKeyboard Kickstarter campaign will fail to deliver the promised product because that would hurt their reputation… that’s what the company is risking.
It may be late, it may be a bit less featured than promised, but it won’t be the huge flaming failure that some other Kickstarter campaigns have turned out to be.
Guy in video:”…making
Guy in video:”…making procrastination …a thing of the past”
Sure, buddy.
I own a das keyboard because
I own a das keyboard because of ps2 support. Does anyone know if this will include it?
Guy in video:”…making
Guy in video:”…making procrastination …a thing of the past”
192.168.l.l 192.168.l.l 192.168.l.l 192.168.l.l